HUFELANDMARK


Location: Munich, Germany
Type: Office, Retail, Hotel
Project period: 2020-2024
Status: In Progress
Area: 44.000 m2 GFA
Phases: LP1 - LP5 
Client: Private
Architects: Kirchberger & Wiegner Rohde

The award-winning concept envisions mixed uses on two podium levels that seamlessly connect to the surrounding public space at Hufelandplatz – a new square in northern Munich linking BMW’s research and development campus with the wider city. In the central part of the building, a hotel is planned across seven floors, with approximately 15,000 square meters of floor area. The upper section of the tower will house around 10,000 square meters of office space. The building crown, featuring elongated terraces and a panoramic bar, caps the structure and forms its most visible element from the Olympiapark.

The façade is defined by a simple modification of the shape of the exterior supports made of precast concrete, producing shadows that vary with the building’s height. This design also changes the building’s overall appearance throughout the day as sunlight shifts across its surfaces.

The design aims to create a diverse spatial experience. Access to the hotel rooms is provided via two large atria spanning from the first to the ninth floor. These atria receive daylight through semi-public, multi-story greened loggias. In the office floors, green spaces are also integrated via loggias and terraces, enhancing both interior quality and visual appeal.

Structurally, the building is designed for high flexibility. The uniform structural and fit-out grid allows for future repurposing or reconfiguration of usage units; for example, the hotel could be converted into office space over time. Vertical adaptability is facilitated by the structural system, including modifiable ceiling openings. This usage neutrality contributes to the building’s long-term sustainability.


 



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