The HABA Digital Learning Lab is an architectural project developed for the HABA toy company. Conceived as a vibrant meeting point for all generations, the project embodies the company’s long-standing values of creativity, education, and play. The design reflects the identity and history of the HABA family enterprise, translating its legacy into a contemporary space for innovation and interaction.
At the heart of the project lies the idea of connection—between people, between digital and physical experiences, and between past and future. The Lab brings together children, parents, educators, and designers in a shared environment where learning and play merge seamlessly. It also serves as a development hub for new educational toys and concepts, enabling children and adults to learn from and with each other.
Through its thoughtful spatial organization, sustainable materials, and engaging design language, the HABA Digital Learning Lab celebrates the spirit of discovery that defines HABA’s world. It stands as both a tribute to the company’s heritage and a vision for its future—where play continues to inspire learning across generations.
